What is Floriday?
Floriday is an independent, digital platform that brings together the growers' flower and plant supply.
Floriday is an independent, digital platform that brings together the growers' flower and plant supply. It helps growers to arrange their commercial processes more efficiently. It enables them to manage all of their stock, orders and logistics in just one place and to assign their products to the different sales channels, like FloraMondo and FloraXchange. These sales channels are directly linked to buyers, like exporters and wholesalers, who purchase there directly.
Floriday. The next step in the digital future of horticulture
Around 100 years ago, flower and plant growers started working together in the cooperative that we know today. In collaboration with buyers, this led to a unique marketplace that brings supply and demand together. This collaboration supported the horticultural sector in the Netherlands and in the world to grow into what it is nowadays. With digitalisation as the most important new development, this unique collaboration is being digitally redesigned as Floriday.
Opportunities and challenges
- Growers work in more and different sales channels and place their supply there. They receive orders in different ways. This fragmentation means more laborious, time-consuming and expensive work.
- Digitalisation in our sector doesn't provide just challenges. Luckily, it also brings plenty of opportunities: more online trade, more direct trade and a growing international demand.
- Floriday offers solutions and helps you grow!
Horticulture more accessible and simpler
By providing a single, open platform to which growers, buyers
and service providers can be linked, the horticultural sector
becomes more accessible and simpler.
In collaboration with growers, customers and service providers, Floriday ensures a seamless connection to the global horticultural trade. This enables each player in the chain to obtain the maximal value for them.
- Manage supply and orders in one spot
Floriday makes it easier and more efficient to manage your supply and process your orders
- Active on several sales channels
With Floriday you are active on several sales channels at the same time
- Together we make it better
Floriday works on developing the platform together with growers, customers and service providers
- Get to work quickly
Floriday is easy to use
Who is developing Floriday?
Floriday is being constructed by Royal FloraHolland and
FloraXchange. This collaboration arose from Royal FloraHolland's
majority interest in FloraXchange.
Floriday makes use of the daily logistic service provision, financial guarantees and extensive knowledge that Royal FloraHolland has to offer. We combine this with the innovative strength and speed of FloraXchange. In this way, we make it possible for our 4,000+ members to manage their supply digitally in one place.